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FTC Gives Warner Bros a Slap on the Wrist for Shadow of Mordor Promotional Videos

middle-earth-shadow-of-mordor-bannerThere was a fair bit of controversy over Warner Bros’ promotion of the then-upcoming Middle-Earth Shadow of Mordor. WBIE was very selective about who they gave early access of the game to and who would be able to post video about it before release. This was part of a promotional effort with YouTube influencers to promote the game in the run up to launch.

The US Federal Trade Commission doesn’t have a problem with paid promotional videos for video games. They do have a problem when those videos try to hide or not disclose that they were paid advertisements as was the case with the Shadow of Mordor videos. The FTC and WB reached a settlement over the matter and WB got off fairly lightly.

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Everything That’s Wrong with YouTube According to GradeAUnderA (Part 2)

Two weeks ago, YouTuber GradeAUnderA took a look at everything that is wrong with YouTube starting with the site’s lax attitude towards actually enforcing copyright laws, fair use and its own community guidelines. This week, GradeAUnderA looks at the other six YouTube community guidelines that YouTube purports to enforce but doesn’t seem to unless it’s against a channel trying to produce quality content.

Everything That’s Wrong with YouTube According to GradeAUnderA

In the wake of the Fine Bros disaster, a video by YouTuber GradeAUnderA is making the rounds on Twitter and Reddit. It takes a look at the broken copyright protection system in place on YouTube and how that’s impacting business on YouTube. I mention the Fine Bros at the start because a good portion of GradeA’s video is about how many reaction videos (with the noted exception of The Fine Bros) violate YouTube’s community guidelines and copyright law with their videos for their own financial gain at the expense of those who created the videos being reacted to.

The Fine Brothers React to Backlash, Rescind Trademarks and Discontinue React World

react-world-bannerThe reaction was pretty entertaining to follow but the reaction to the reaction means that the internet will have a happy ending. After enormous public backlash and pressure following the announcement of React World and the discovery of numerous trademarks, The Fine Bros and Fine Bros Entertainment announced that they would be rescinding their trademarks and cancelling React World.

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The Internet Reacts Badly to The Fine Bros Licensing React Videos

react-world-bannerThey pitched it to the world as if they were doing this great service to their fans and YouTube creators alike. When YouTube mega stars The Fine Bros announced the creation of “React World” to allow users to license their format for a share of the revenue the video generates, it turned out that almost no one agreed with their self-assessment.

Over the last week, the Fine Bros and their team have been in complete damage control mode as they try to quell the internet uproar over the brotherly duo and their company trademarking “react” and apparently claiming ownership of reaction videos on YouTube.

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PewDiePie Launches His Own YouTube Network

revelmode-logoThe biggest name in YouTube is going to strike out on his own with his new multichannel network. PewDiePie, also known as Felix Kjellberg, and his 41.6 million subscribers and nearly 11 billion video views will head up a new YouTube MCN called Revelmode.

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Fullscreen to Buy Rooster Teeth

rooster-teeth-headerOne of the most popular production studios and multi-channel networks on YouTube is going to get bigger. Rooster Teeth, the production studio and YouTube MCN that rose to fame with its Halo-based Red vs. Blue series, announced that it is being purchased by Fullscreen, one of YouTube’s biggest MCN’s based on number of viewers.

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YouTuber Recreates Guardians of the Galaxy Opening in Destiny

It took me until Labour Day weekend but I finally saw Guardians of the Galaxy. There really isn’t a whole lot else to do when you’re a tourist in Sudbury once you get Science North out of the way. I don’t really do movie reviews but I think I can sum it up as being absolutely awesome.

One thing that I really loved was the soundtrack of oldies hits. I wasn’t expecting it when Redbone’s Come And Get Your Love came on at the start of the movie but it made for a great opener. And one thing that everyone seems to like about Bungie’s Destiny is the ability to bust a move on a whim. Naturally, that leads to the epic mashup of epic mashups as Guardians of the Galaxy meets Destiny in this video by Somewhat Awesome Games.

YouTube Music Subscription Service Leaks

youtube-music-key-headerI’d imagine that the only reason why YouTube isn’t blocked at my day job is because a bunch of people use YouTube to listen to music during the day. Based on the popularity of Psy, Justin Bieber and all those official Vevo channels, I’d hazard that there are millions of people around the world who use YouTube for the same purpose.

A leaked YouTube subscription service appears to be targeting just that group of people. The YouTube Music Key service will give users ad-free playback of YouTube music videos with the ability for offline and audio only playback.

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Twitch Introduces Audio Content Matching System For VODs

twitch-tv-logo-headerThe YouTube-ification of Twitch continues this week. With the shut down of Twitch Interactive’s original live-streaming website, Justin.tv, on Tuesday, Twitch made another move that moves it closer to being a live-streaming arm of YouTube. In a blog post on Wednesday, Twitch announced that they were introducing an audio content recognition algorithm to identify and mute copyrighted audio in VODs.

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