The reaction was pretty entertaining to follow but the reaction to the reaction means that the internet will have a happy ending. After enormous public backlash and pressure following the announcement of React World and the discovery of numerous trademarks, The Fine Bros and Fine Bros Entertainment announced that they would be rescinding their trademarks and cancelling React World.
They pitched it to the world as if they were doing this great service to their fans and YouTube creators alike. When YouTube mega stars The Fine Bros announced the creation of “React World” to allow users to license their format for a share of the revenue the video generates, it turned out that almost no one agreed with their self-assessment.
Over the last week, the Fine Bros and their team have been in complete damage control mode as they try to quell the internet uproar over the brotherly duo and their company trademarking “react” and apparently claiming ownership of reaction videos on YouTube.