PewDiePie Launches His Own YouTube Network
The biggest name in YouTube is going to strike out on his own with his new multichannel network. PewDiePie, also known as Felix Kjellberg, and his 41.6 million subscribers and nearly 11 billion video views will head up a new YouTube MCN called Revelmode.
In addition to having PewDiePie featuring on his own network, Revelmode will be launching with eight more popular YouTubers. Along with PewDiePie will be CinnamonToastKen, CutiePieMarzia, Dodger, EmmaBlackery, JackSepticEye, Jelly, Kwebbelkop and Markiplier. The new MCN will launch with a total of some 75 million subscribers between them.
Readers who are frequent YouTube watchers will likely notice a pattern with those names in the Revelmode lineup. The majority of these channels are currently partnered with Maker Studios under its Polaris imprint. No, PewDiePie hasn’t abandoned Maker and Disney. In fact, Revelmode will be a new gaming-focused imprint under Maker.
That PewDiePie is staying in the Maker family might be a bit of a surprise to some. At one point, reports indicated that Kjellberg was unhappy with Maker Studios and looking to break away when his contract with Maker expired. One rumour suggested that PewDiePie would launch his own YouTube network but it appears that both PewDiePie and Maker got their wish with the PewDiePie-helmed network under the Maker umbrella.
In addition to the video game content that the Revelmode Nine are known for, the new MCN will be producing video games, merchandise and an animated series.
I’m trying to figure out what the business side of this move is so I can actually give a little analysis. The only thing that makes sense here would be if the reports were true and PewDiePie was seriously considering breaking off from Maker so Maker and Disney doubled-down to keep him in the family. He’s likely the most lucrative personality on YouTube (though Psy might give him a run for his money) and losing him would be a massive blow to Maker who were acquired by Disney for $500 million less than a year ago. Logically, all roads lead back to keeping PewDiePie happy. I’m not sure how giving him his own MCN earns Maker/Disney any more money so it’s the most plausible explanation.