The Walking Dead is the highest-rated series on all of television, not just cable, in the critical 18-49 demographic. It’s doing AMC’s best viewership numbers ever, even better than award-winning shows like Mad Men and Breaking Bad. However, the third season finale is going to leave a bad taste in people’s mouths and AMC is at risk of seeing many viewers tune out.
First, the numbers. The finale got a total of 12.4 million viewers overall and 8.1 million in the 18-49 demo. That brought the season’s average in the 18-49 demo to the highest in television this season. Hell, the Talking Dead after show (a wasteland of utter crap since switching to 60 minutes) managed to pull more 800,000 more viewers for its first airing than Game of Thrones’ first airing on HBO (5.2 million to 4.4 million). Basically, AMC is swimming in money from everything The Walking Dead.
Now, to say that The Walking Dead’s ratings aren’t sustainable isn’t exactly a bold prediction. What goes up must come down, right? However, I have more reasons than that.
Read the rest of this entry →