Ubisoft Exec Says that DLC is “Pretty Much Accepted” by Gamers

ubisoft-money-logo-bannerUbisoft executives are just a gift for bloggers looking for something to write. In the last year, they’ve said that they only want to launch new IPs that can become franchises, called making Beyond Good & Evil a mistake, tried bribing members of the press at a Watch Dogs event and gotten developers to dumb down PC game graphics to comparable to console levels. All this and people still give Ubisoft their money.

Now, they want you to know how much they appreciate continuing to give them money. Ubisoft’s Vice President of Digital Publishing, Chris Early, told GamesIndustry.biz that there was “no resistance” to their latest DLC strategy and that DLC is pretty much accepted by gamers now.

If you’re not a fan of DLC and how some companies have implemented add-on content for their games, you should probably save yourself the aggravation and just start venting in the comments.

In talking about $1 and $2 time-saving DLC packs included with Assassin’s Creed IV that included various resources and the locations of collectibles (the sort of thing GI rightly points out as formerly being the domain of cheat codes), Early said, “There was no resistance. Maybe there were 12 guys somewhere who said something, but whatever. As a whole, there wasn’t a problem.”

Well, doesn’t that make you feel great? Not enough people complained about us putting microtransactions into a $60 game so clearly everyone’s okay with it.

Early also had some less controversial opinions on the current state of DLC and season passes for games.

“I think there are some models that are accepted now. DLC is pretty much accepted. Season pass is pretty much accepted. Now it’s interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it’s little bit more than just DLC content. So there’s an evolution going on there.

Where it hurts is when you feel like you’re forced, or you’re at a disadvantage or can’t do it unless you [pay money]. That’s kind of a remorseful feeling, and nobody likes that.”

This is from the same company that DRM coming out the arse of their games for years claiming that it was needed to stop piracy only to turn around later and admit that DRM doesn’t stop piracy. You can’t help see these things Early says about DLC and get a feeling of deja vu.

So what does this interview teach us? One, we should stop giving Ubisoft money for DLCs because they think it means they can just keep trying more and more outlandish things to make money from; and two, if we have a problem with Ubisoft’s DLC plans, we should complain and keep complaining and never stop complaining until they listen. And then watch them say they were wrong while changing nothing.

I don’t have a problem with add-on content that’s truly add-on content. In the old days of PC gaming, we calle dthem expansion packs. There’s nothing wrong with a big expansion pack or a DLC that was a big endeavor or DLC that clearly wasn’t cut from the game to sell later for extra money. The problem is that can’t really trust publishers to do things like that with DLC. It’s often just in and out for maximum profit.

Source: Games Industry


About Steve Murray

Steve is the founder and editor of The Lowdown Blog and et geekera. On The Lowdown Blog, he often writes about motorsports, hockey, politics and pop culture. Over on et geekera, Steve writes about geek interests and lifestyle. Steve is on Twitter at @TheSteveMurray.

Posted on July 8, 2014, in Games and tagged , , . Bookmark the permalink. Leave a comment.

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