PC Magazine Award Winners Have to Pay to Say They’re Award Winners
I know that people often joke that certain big awards are bought and paid for but PC Magazine has their own unique way of getting money out of award recipients. Rather than making them pay to win the award, Ziff Davis, the owners of PC Mag, make winners pay to use the logo saying they’re PC Magazine award winners.
This news came to light thanks to an email from Ziff Davis Inc. to Notch (AKA Marcus Persson) about awards that PC Magazine was giving to Minecraft as part of its Best of 2013 Awards. In the letter, a PC Magazine brand manager asks Notch to pay $500 per award to post a .JPG image that says that Minecraft won an award. Alternatively, Mojang could pay $6,000 (that’s the price of 12 award logos) for a .JPG saying they’re a 13-time award winner.
It’s all well and good to have a laugh at something that is clearly a weird and ridiculous situation but it could be indicative of a bigger problem. We like to have a laugh and say that awards are all about money but these PC Magazine awards do nothing to dispell the notion. In fact, the cynics out there, myself included, have to ask what happens to the awards if Mojang tells them to take off. Does the award just fall to the next company in line to pay?