American Gaming Market Generates Record $60.4 billion in Spending
Big gaming turns out to be big money. The latest annual report on the US video games industry by The NPD Group shows record spending by Americans on video games with an 8% year-over-year increase from 2020.Read the rest of this entry
China Lifts Ban on Games Consoles
Just in time for the start of a new console generation, the Chinese government has rescinded a 14-year-old ban on the sale of video game consoles in the country. The temporary ban will allow Sony, Microsoft and Nintendo to sell their consoles in China for the first time since 2000.
Who are the Ouya and GameStick For?
Last week, a Kickstarter campaign was launched to fund the development of a new inexpensive, Android-based gaming console called the GameStick. The campaign has been wildly successful so far as the $100,000 goal was reached in about 30 hours.
If that sounds familiar, that’s because you may be confusing it with the Ouya, another Android-based console which had a widely publicized launch and Kickstarter fundraising drive of its own in July 2012. It also quickly achieved its fundraising goal (in less than eight hours) and received $8.6 million in pledges.
The problem with both of these consoles is that I don’t see who they’re targeting with these new consoles. The promises of low-price consoles sounds like they’re trying to target gamers who have limited disposable income. However, being on the Android mobile operating system is indicative of targeting the casual gamer who is happy to play Angry Birds or Words with Friends on their phone or tablet. Read the rest of this entry