About a month ago, Square Enix and Eidos Montreal announced one of the most ridiculous pre-order programs for the upcoming Deus Ex: Mankind Divided. The scheme, called “Augment Your Pre-Order,” had five tiers of pre-order content that had options for gamers to choose from but each was locked until an unspecified number of pre-orders was achieved. The highest of those tiers was an early launch date for people who pre-ordered the game.
In the month since the launch, Square Enix was raked through the press and gamers mocked SquEnix. It seems that as a result of overwhelming public pressure, Square Enix and Eidos Montreal have cancelled the Augment Your Pre-Order program.
Sometimes, it really pays to read beyond the headline. For example, if you were sent a press release that says “Deus Ex: Mankind Divided Launch Date Revealed,” you would think that the press release was mostly about the game’s launch date and a little bit about what is available for pre-order.
That what I thought it was until I got to the subheading of “Player Choice Prevails with Augment Your Pre-Order Campaign; Collector’s Edition Unveiled.” At first glance, player choice and pre-order bonuses seems like it’s a long-awaited change to the typical pre-order plan. Then you see how Square Enix has put it together and you can’t but help but hit your head off your desk.