About a month ago, Square Enix and Eidos Montreal announced one of the most ridiculous pre-order programs for the upcoming Deus Ex: Mankind Divided. The scheme, called “Augment Your Pre-Order,” had five tiers of pre-order content that had options for gamers to choose from but each was locked until an unspecified number of pre-orders was achieved. The highest of those tiers was an early launch date for people who pre-ordered the game.
In the month since the launch, Square Enix was raked through the press and gamers mocked SquEnix. It seems that as a result of overwhelming public pressure, Square Enix and Eidos Montreal have cancelled the Augment Your Pre-Order program.
Sometimes, it really pays to read beyond the headline. For example, if you were sent a press release that says “Deus Ex: Mankind Divided Launch Date Revealed,” you would think that the press release was mostly about the game’s launch date and a little bit about what is available for pre-order.
That what I thought it was until I got to the subheading of “Player Choice Prevails with Augment Your Pre-Order Campaign; Collector’s Edition Unveiled.” At first glance, player choice and pre-order bonuses seems like it’s a long-awaited change to the typical pre-order plan. Then you see how Square Enix has put it together and you can’t but help but hit your head off your desk.
The pre-E3 media briefings started with a newcomer to the show and ended the same way. It was Square Enix who rounded out the action on Tuesday just before the doors opened on E3 proper. Surprisingly, Square Enix did most of its big reveals before E3 or at the Sony press conference. However, they had one official announcement under their sleeve that surprised no one but was still a welcome sight to gamers.
The pre-E3 festivities began with a newcomer on Sunday night and will end on Tuesday morning (afternoon away from the west coast) with another newcomer. This time, it’s Square Enix who are making their E3 debut. While they won’t have the Tomb Raider sequel, they have a few other sequels that should excite gamers and the assembled press alike.