Sony’s “Let’s Play” Trademark Application Rejected Again

playstation-4-share-buttonA couple of weeks ago, we brought you news that Sony Computer Entertainment of America tried and failed to trademark the term “let’s play” at the end of 2015. We noted that they had a year to appeal the ruling by the US Patent and Trademark Office.

It turns out that Sony didn’t waste any time in trying again to trademark “let’s play” but the USPTO once again refused the application.

Stephen McArthur, a self-professed expert in laws applicable to video games, led the opposition to Sony’s trademark application. He filed a Letter of Protest with the USPTO claiming that the term let’s play is a generic term in the gaming community for gameplay videos.

The USPTO agreed with the dispute against Sony’s claim citing the reason for refusal as Sony’s use of “let’s play” will be “merely descriptive.” The evidence included with McArthur’s Letter of Protest showed that “let’s play” is already a commonly used phrase for the purpose that Sony was trying to copyright “let’s play” for.

In a blog post on his firm’s website, McArthur stated his belief that this rejection means that the term “let’s play” will remain in the pubic domain.

What is left unanswered right now is what Sony was planning to do with a let’s play trademark. I would find it unusual that Sony would think they could trademark a commonly used phrase like “let’s play.” It’s only logical that it would be covering a new feature they were trying to add to the PS4. I’m sure we’ll find out eventually if Sony had anything up its sleeve.

Sources: Gamasutra, McArthur Law Firm

For more from et geekera, follow us on FacebookTwitterGoogle+Tumblr, Steam and RSS.

Advertisements

About Steve Murray

Steve is the founder and editor of The Lowdown Blog and et geekera. On The Lowdown Blog, he often writes about motorsports, hockey, politics and pop culture. Over on et geekera, Steve writes about geek interests and lifestyle. Steve is on Twitter at @TheSteveMurray.

Posted on February 2, 2016, in Games and tagged , , , , . Bookmark the permalink. Leave a comment.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: