Assassin’s Creed 4 Expected to Sell Less than AC3
If you’re an Ubisoft investor (or just a massive Ubi fan), the bad news just keeps coming. On the same conference call in which Ubisoft announced the delays of both Watch Dogs and The Crew, Ubisoft also announced that they were expecting sales for their flagship game Assassin’s Creed IV to be less than Assassin’s Creed III.
Last year’s AC3 had reported sales of 12.5 million units over the first six months following release. Over the course of that same time span, Ubisoft expects AC4 to under perform Assassin’s Creed III by 20% with only 10 million units sold.
Despite the lowered expectations, Ubisoft CEO Yves Guillemot doesn’t see the sales expectation as a reflection of the quality of the game. On the call, he said, “Previews have been very positive and the title will again be among the highest performers of the year.”
It should probably be noted that when the next AC game was called Assassin’s Creed IV: Black Flag rather than AC3: Black Flag or just AC: Black Flag, it was done this way because the games between AC2 and AC3 sold less because gamers allegedly perceived Brotherhood and Revelations as being smaller products than the numbered games. I’m not sure that can still be claimed with the lowered expectations for AC4. One could contribute this to fatigue from this becoming an annual franchise and the underwhelming critical performance of AC3.
During Tuesday’s call, Ubi also announced that Splinter Cell: Blacklist and Rayman Legends missed their sales targets. It’s not been a good couple of days for Ubisoft.