It seems that the Austrians have two great loves: The National Football League and Game of Thrones. The two were combined into what is simply the greatest intro in sports TV history. Austrian channel PULS 4 combined the two for their intro for last weekend’s Super Bowl. Too bad none of the sports broadcasts on this side of the Atlantic are this cool.
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Who Won the Super Bowl on Twitter? (Infographic)
So you spend three to four million dollars to get all of 30 seconds of ad time during the Super Bowl. What exactly does that get you? Well, it used to be that you had to wait day or weeks to see any effect those ads might have. Now, all you have to do is check Twitter for a real-time evaluation of the effect that the ad had on your brand. For some brands, the social media results were great. For GoDaddy, it might be best to give up on Super Bowl ads.
To see how the various brands did on Super Bowl Sunday, we have a handy infographic. Read the rest of this entry
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