King Crushes CandySwipe In Ongoing Candy Trademark Saga
Last month, it came to light that King, the makers behind the wildly popular Candy Crush Saga mobile game, had filed trademark applications on the words “candy” and “saga.” Not only are they trying to trademark common as dirt words, they were trying to enforce their trademarks by going after other games, including the not at all similar The Banner Saga game by Stoic Studio.
At the end of January, King CEO Riccardo Zacconi issued an open letter saying that King wasn’t intent on eliminating any and all competition using their trademarks. Instead, King said that their trademark policy “is to protect our IP and to also respect the IP of others.”
Unfortunately, that isn’t how it’s actually working in real life. King is using loopholes in trademark law as part of a legal battle with CandySwipe, a game that preceded Candy Crush Saga by two years, and outspend developer Albert Ransom out of the mobile app business.