Bohemia Interactive Donates 1 Million Czech Koruna From Arma 3 Kart DLC Sales
It started as an April Fools’ Day joke and quickly became something bigger. It was just a little prank on April 1st. Two months later, it was a reality with the Karts DLC released on Steam. And one month after that, Bohemia took a portion of the proceeds of the sales and donated it to the Czech Red Cross.
The donation comes in at one million Czech koruna which equals about $50,000 US dollars.
That might not sound like a lot but the Karts DLC is being sold at $1.99 each. With Steam taking between 20% and 25% of the gross revenue, that means that $50,000 in sales at Bohemia’s level would come at just over 33,000 units sold. As it is a portion of sales donated, this joke DLC didn’t sell too badly when it was released into the wild.
This isn’t the first time that Bohemia has raised money for charity. Arma, Arma II, and Arma Tactics, among other games and expansions, were offered as part of a Humble Bundle weekly sale in January. Unfortunately, I can’t find any documentation of which charity received donations from that sale.
While the Karts DLC ended up being a charity fundraiser, it wasn’t originally intended for that purpose. Bohemia’s own press release about the donation refers to Karts as being part of Arma 3’s “experimental approach to DLC.” Hopefully, Bohemia has an upcoming experiment that chips in a few more dollars to charity.
Normally, I try to stick to hard news but I thought that we could all do with a bit of good news to start the day.
Source: Bohemia Interactive